In today's rapidly evolving digital age, paper coupons are becoming an antiquated method of delivering discounts and incentives.

They're cumbersome to print, distribute, and carry around, and they often get lost or forgotten.

But perhaps the biggest drawback is their lack of traceability.

Digital alternatives, like mobile wallet loyalty cards, offer a more convenient, sustainable, and data-driven solution, rendering paper coupons outdated and inefficient in comparison.